ESV - 16 For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life.
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Because of the universal, willing sin of humanity, no person in the world deserves anything from a holy, sinless God except eternal separation from Him. Despite the fact that God would therefore have been totally justified in not allowing anyone to live eternally in His presence, He still loved the earth's inhabitants (since it was He who had originally created them in His own image) to such a degree that He was willing to sacrifice His own only-begotten, sinless Son to make it possible for any of those inhabitants who placed their faith in Him (rather than in their own imperfect righteousness) to have eternal life.
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